subwaymockupmim.jpg

movement is medicine

psa ad campaign
personal project

A series of public service announcements encouraging people to dance. A cohesive advertising campaign that is inclusive, playful, and joyful. 

FINALERIKA_PSA_edited_w.jpg
FINALERIN_PSA_edited_w.jpg
oldmans_final_EDITED_w.jpg
erikamockup_edited_w.jpg
erinmockup_edited_w.jpg
man_edited_w.jpg
erika_fb_mockup_edited_w.jpg
ERIN_fbadmockup_edite_w.jpg
man_fbadmockup_1_w.jpg
FINAL_erika_insta_edite.jpg
FINAL_erin_insta_edite.jpg
FINAL_man_insta_edite.jpg

process

Moodboards. A collection of textures, colours, and style.

moodboard2-01 (2).jpg
final_moodboard_orange_w.jpg
moodboard_green_final_w.jpg

Sketchbook. Capturing the dancing essence. Finding the characters.