la strada

brand identity  
personal project

A multifaceted and unified branding system and style guide.

process

Moodboard. A collection of ideas and inspiration.

Preliminary drawings. Forming ideas, exploring shapes.

Refining drawings digitally. Trying to find the perfect vibe.

Refining drawings digitally. Trying to find the perfect vibe.

Too kitchy.

Not enough whimsy.

Too grungy.

la strada

brand identity  
personal project

A multifaceted and unified branding system for a surrealist cafe/bar inspired by the films of Federico Fellini. 

process

Moodboard. A collection of ideas and inspiration.

Preliminary drawings. Forming ideas, exploring shapes.

Refining drawings digitally. Trying to find the perfect vibe.

Refining drawings digitally. Trying to find the perfect vibe.

Too film noir.

Too kitchy.

Not enough whimsy.

Too grungy.

A bit banal.

Closer. But too complicated.

Simple. Seductive. Mysterious

Now we're getting somewhere ...