la strada

brand identity  
personal project

A multifaceted and unified branding system and style guide.

la_strada_branding_mockup_general2_w.jpg
la_strada_styleguide_4.png
la_strada_styleguide_5.png
shirt_6_lastrada_W.jpg
shirt_5_lastrada_w.jpg
shirt_4_lastrada_w.jpg

process

moodboard_process_33_small.png

Moodboard. A collection of ideas and inspiration.

Preliminary drawings. Forming ideas, exploring shapes.

Refining drawings digitally. Trying to find the perfect vibe.

Untitled-3-08.jpg

Refining drawings digitally. Trying to find the perfect vibe.

Untitled-3-07.jpg
tc_png_2.png

Too kitchy.

Untitled-3-01.jpg
Untitled-3-03.jpg

Not enough whimsy.

Too grungy.

Untitled-3-02.jpg
Untitled-3-04.jpg

la strada

brand identity  
personal project

A multifaceted and unified branding system for a surrealist cafe/bar inspired by the films of Federico Fellini. 

la_strada_branding_mockup_general2_w.jpg
la_strada_rendering_signage_newposter.jp
la_strada_computer_mockup1_w.jpg
la_strada_computer_mockup2_w.jpg
winebottle_packaging_mockup_wix.jpg
la_strada_beerlabel_mockup_w.jpg
Canvas Tote Bag MockUp_strade.jpg
Canvas Tote Bag MockUp_strade2.jpg
shirt_2_lastrada_w.jpg
shirt_1_lastrada.jpg
shirt_3_lastrada_w.jpg
shirt_6_lastrada_W.jpg
shirt_5_lastrada_w.jpg
shirt_4_lastrada_w.jpg
la_strada_styleguide_4.png
concept.png
brand_promise.png
logoa_construction.png
logoa_clearspace.png
logo_reverse.png
logob_elements.png
logob_construction.png
la_strada_colourguide.png
logob_clearspace.png
texture.png

process

moodboard_process_33_small.png

Moodboard. A collection of ideas and inspiration.

Preliminary drawings. Forming ideas, exploring shapes.

Refining drawings digitally. Trying to find the perfect vibe.

Untitled-3-08.jpg

Refining drawings digitally. Trying to find the perfect vibe.

Untitled-3-07.jpg

Too film noir.

Too kitchy.

Untitled-3-01.jpg
Untitled-3-03.jpg

Not enough whimsy.

Too grungy.

Untitled-3-02.jpg
Untitled-3-04.jpg

A bit banal.

Closer. But too complicated.

Untitled-3-06.jpg
Untitled-3-05.jpg

Simple. Seductive. Mysterious

Now we're getting somewhere ...

NEXT-01.png